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List 5  Limiting Factors of E-Commerce Growth

  • Draw Problem - Difficult and expensive to draw customers to business web sites as the number of web sites reaches over 38 million (see Table 3

  • Maintenance problem - Burden and ineffectiveness of maintaining web sites with fresh content to satisfy a large number of unknown browsers

  • Customer Problem - Inability to provide satisfactory customer support (inquiry, purchase, technical support and customer interaction) especially in due time

  • Medium Problem - Lack of proper medium for marketing, advertising, sales and customer support for e-commerce

  • Awareness Problem - Customers do not have enough knowledge to understand and take advantage of the benefits of e-commerce in general and any specific business in particular