-
The 'company' designs a Mi-Card as a marketing tool to reach
potential customers
-
The content of the Mi-Card includes
1. Why Businesses Need to Consider Web Hosting and/or Collocation?
Graphics and statistics to show web is indispensable, its power to your
customers and its power to your company and what are main concerns for
maintaining a web site.
2. Why the 'company' Offers Web Hosting and Collocation? Graphics to
show the business revenue potential of the business and its importance to
e-commerce.
3. The 'company' Network Infrastructure - Pioneer and Superior in
Internet and Networking. Graphical illustration of the network
infrastructure and historical account of the investment and achievements
of the 'company' network capability.
4. The 'company' Data Centers - Security, Stability, Performance,
Quality and Customer Satisfaction. Map diagram of geographic distribution
of the 'company' data centers and illustrations of the 'company'
technology innovations.
5. The 'company' Products and Services Relevant to Web Hosting and
Collocation - Rich and Proven. An overview of the 'company' and its
business units with relevant links to the 'company' large web site on
products and services and laced with callable name or phone number
representing company staff and experts.
6. Easy Steps for Engaging Web Hosting - Standard or Customized. Steps
are illustrated and an electronic form is provided for customers to fill
out which leads to a step by step process of engaging web hosting.
Callable phone numbers are provided at each step for customer to inquire
and monitor status.
7. Smooth Procedures for Engaging Collocation - Time Managed Project.
Procedures are illustrated and an electronic form is provided for
customers to fill out which outlines a time line of steps involved in
collocation. Callable phone numbers or names are provided for each step
for customer to interact with.
8. Glossary and Explanation of Relevant Technical and Business Terms -
Educational for customers and employees. A useful resource with a number
of experts names included for customers to call.
9. e800 Directory Created for Customers' Convenience - Call & Talk
to Experts. The purpose of this e800 Directory is to list all relevant
company staff and experts for supporting the data center services. The
customers will always be able to reach a person who is knowledgeable to
deal with customers' concerns. The phone numbers of this directory are
managed on a server hence substitutes can be dynamically made for any
callable phone number. A special sub-directory is reserved on an
off-public web page to include the customer's contact numbers or people
names along with the 'company' engagement team's names and phone numbers.
This subdirectory is maintained on the server accessible only by a
particular customer and its engagement team via password control.
-
The potential customer reviews the Mi-Card and keeps it for its
educational and usable value. (attract customers)
-
The customer uses the Mi-Card to call the 'company' and begin the
engagement of business. (hot leads)
-
The customer and the 'company' staff use the Mi-Card and the e800
directory to keep communication open and to make smooth progress towards
completing the engagement. (productivity tool)
-
The customer specific e800 directory is maintained for customer
support purpose to provide satisfactory customer support. (post sale
customer support)