Mi-Card is Ideal for Interactive Advertising
The Mi-Card is an innovative concept creating an effective, interactive
medium for marketing, advertising and sales. The Mi-Card takes advantage of computers
and the Internet, and their technological advances to produce the most
cost-effective, persistent and pervasive marketing, advertising, and sales tool for
businesses to attract, retain, and do business with
Mathew Lombard, Department of Broadcasting, Temple University and Jennifer
Snyder-Duch, Communication Processes, University Wisconsin on Interactive
"Applying traditional models, designed for media that provide
users with a passive, impersonal experience, will be unsuccessful
for the new interactive digital media."
The Mi-Card has many applications, see the examples
The Benefits of Using Mi-Card
Mi-Card is a new concept with numerous advantages compared to the traditional
marketing and advertising media. The key benefits are:
- Magic information media with interactive communication and data
processing capability for supporting e-commerce and e-business. The
Most Cost Effective Medium.
- Focused theme with large capacity of multimedia content for easy reading, fast
browsing and user sharing.
- Inexpensive to produce/reproduce compared to printed brochures,
catalogs and flyers.
- Always current information due to imbedded private web page links
- Portable CD format most suitable for inexpensive distribution and
easy and impressive demonstration in trade shows.
- Multiple convenient communication tools and/or links (email, phone, form,
chat) to allow customers to make instant communication with the
- Thousands of 800 numbers are made to be conveniently callable from
PC and web page.
- Industry specific useful applications to increase the utility
value of the Mi-Card.
- Receivers of Mi-Card will save it on their PC as a brand icon and it
is available for indefinite use; this is the most persistent advertising
medium exposed to the users daily.
- Unique Internet telephony software solution can convert any business
phone number to a world wide Internet accessible 800-like phone number
for PC to Phone or Web to Phone application without incurring the cost
of a 800 number.
- Friendly Mi-Card Software available for creating and managing
- An e800
directory can be easily created for your company like the example below.
Personal Interactive Name Card (PINC)
- Personal Mi-Card is called PINC (Personal Interactive Name Card) which
a name card sized CD pictured below (Obviously, this is only an
Business Mi-Card can be made in almost any shape including the credit
Other Utility Tools for Mi-Card
Mi-Card Creator and Manager
MI-Card Software contains two modules, the Mi-Card
Creator and the Mi-card
Manager. These programs provide you step by step instructions and how
to create your Mi-card and manage the Mi-Cards you created and/or
received. If you have any questions about them, please contact Mi-Card
development team ( firstname.lastname@example.org )
for more information and assistance.
Patents on Mi-Card and Mi-Card Software are pending.