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Tradeshow Marketing to Generate Hot Callbacks - Why What and Who Benefits?

Tradeshows are necessary for increasing market shares, but they are expensive especially with the catalogs to be printed, shipped and distributed at the tradeshows. To lure audience to their booths, people give away gadgets, key chains, pens, calendars, toys, coffee mugs, you name it you see it. Are they effective? Are they necessary? Well, there is a lot of 'keeping up with the Jones' psychology in tradeshows. Sometimes, people throw away the catalogs and gadgets before they are leaving the tradeshow. Why? they are heavy and they are not needed at the moment or simply because they are accepted out of courtesy. What a shame, all the trees have to be cut for printing those catalogs and all the unused gadgets filling up the garbage bins. It is so sinful, environmentalists will shed tears. Now, you have an alternative - the Mi-Card Solution. Figure out the broadest interest of the tradeshow attendees. Create a Mi-Card, loading it with useful and desirable information and utility tools so that receivers will keep the Mi-Card permanently for the 'values' in it. Of course, the sponsors still get the chance to include their catalogs and product information, but now these Mi-Cards are likely to be permanently kept by your potential customers. Reduce your tradeshow paper distribution to 'one page flyers' and articulate your Mi-Card and your products (not just your products). Give out the Mi-Card and better yet demonstrate the Mi-Card on-site so they can easily appreciate the 'values' they get. Mi-Card will go a long way to create a brand name image and retain a lasting customer relation. Be creative, put links in your Mi-Card to archived past tradeshow materials and to future tradeshow events. Now you have a Mi-Card that will work for you for a long long time. Out sourced the Mi-Card project to IPO2U.COM, you will get total satisfaction with our quality service and low cost.  

The Benefits of Using Mi-Card
Mi-Card is a new concept with numerous advantages compared to the traditional marketing and advertising media. The key benefits are:

  • Focused theme with large capacity of multimedia content for easy reading, fast browsing and user sharing
  • Inexpensive to produce/reproduce compared to printed brochures, catalogs and flyers.
  • Always current information due to imbedded private web page links and updates.
  • Portable CD format most suitable for inexpensive distribution and easy and impressive demonstration in trade shows
  • Convenient communication tools and/or links (email, phone, form and chat) to allow customers to make instant communication with the merchants
  • Thousands of 800 numbers are made to be conveniently callable from PC and web page
  • Can include useful applications to increase even more the utility value of the Mi-Card.
  • Receivers of Mi-Card will save it on their PC as a brand icon and it is available for indefinite use; this is the most persistent advertising medium exposed to the users daily
  • Unique Internet telephony software solution can convert any business phone number to a world wide Internet accessible 800-like phone number for PC to Phone or Web to Phone application without incurring the cost of a 800 number
  • An e800 directory can be easily created for your company like the example below
IPO2U.com Phone Directory
(Click & Call)
Sales and Marketing Office
Technical Department
Design Team
  • You can have your very own cover design supplied by you or designed by us. A silkscreen cover example is shown below. 


Other Utility Tools for Mi-Card